International Exposure

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Friday, July 22, 2016

With the Rio Olympics starting in a couple weeks, international competition will be all across our television screens for the month of August. Even though football is not an Olympic sport, the NFL still wants the sport’s presence felt on an internationally stage.

In the past decade, the NFL has made a concerted effort to improve visibility of the game overseas. This year, there will be the games in London, as well as a regular season game in Mexico. It also sounds like there will be a NFL game in China in 2018. The motivation for the NFL is quite clear – more money from more people watching their product.  I do not think there is a question of whether games will be continued to play overseas – it is simply a question of how many.

There is also the ongoing discussion of whether the NFL will ever have a permanent team overseas. This, I believe, is also just a matter of time. Logistical issues aside, the NFL sees dollar signs when thinking about international football, and at the end of the day that drives the business. So I would get ready for even more international travel in the future for both NFL players and NFL fans.



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